Marketing vs. Public Relations

The agendas of public relations and marketing are different. Marketing is interested in the market — consumers and demand. Public relations is interested in relationships — reducing conflict and improving cooperation.

Good public relations will create a healthy environment for marketing. But simply providing technical support for marketing is not the same as good public relations.

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Seven Deadly Sins of Public Relations

Every corporation has a public relations method—it’s as necessary to a company as its name. The only question is whether the corporation wants to strategically direct this power or let it drift off on its own.

This sort of question gave rise to a noteworthy white paper in the 1980s titled "The Seven Deadly Sins of Public Relations." Today, however, they’re profoundly worse. In a YouTube-driven, anybody-can-write-a-blog atmosphere, these seven deadly sins not only remain in control, their magnitude has intensified to an almost unstoppable force. If they are left to themselves, these sins will destroy profit, reputation, company performance and earnings, particularly in an intensive 21st Century environment.

You may be left wondering why companies who develop and utilize a strategic public relations focus seem to do better than others. Here are the most recent seven deadly sins that exemplify this:

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What Makes Yellow Dog Different

  • Yellow Dog Media is committed to ensuring that our clients aren’t just mentioned in stories, but are actively involved in the events that shape stories.

  • Yellow Dog Media has over a decade of public policy and communications experience.  We know the strategies and tactics that make an immediate impact for your organization or issue.

  • Yellow Dog Media  is connected with influencers and the media.  We have been active players in hundreds of public relations battles and know how to get results for our clients.

  • Yellow Dog Media is a team that works well together.  Our clients have access to a full “war room” of talent, that combines the capabilities and expertise to meet their communications needs.

  • Yellow Dog Media brings a fresh look and creativity, which we put to use in helping our clients break through in today’s hyper-competitive and diluted media environment.

  • Yellow Dog Media has a strong business background, and brings a wealth of knowledge on complex issues to the table.  This allows us to move quickly in helping our clients draw up strategies and execute them.

 
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